Optimizing Amazon for ProfitIan Lamont
Amazon Ads. Kindle Direct Publishing. Amazon Advantage. No matter which way you turn, Amazon is always finding another way to take a bigger slice of the revenue pie ... and leave less for publishers. So how can publishers put some of that money back into their own pockets?
An experienced independent publisher and Amazon seller, Ian Lamont has deep experience with Amazon programs. While he doesn't have a magic wand, he has insights and best practices that can help everyone from independent authors to distributed publishers make more money from sales on Amazon.
Come prepared with your three biggest concerns about Amazon and your best listening skills. This fast-moving session will leave you with tons of notes and resources, and will feature an opportunity for on-the-spot evaluations of your own Amazon book listings.
Topics will include:
- The 10 Commandments of Amazon
- Detail Page Optimization for Books
- Amazon Search Fundamentals
- Best Practices for Amazon Ads
- Navigating Dark Patterns on Amazon
- Branding on Amazon, from A+ to Amazon Stores
