Revitalizing Your Backlist (Newly Acquired or Not)
Faculty: Keri-Rae Barnum, Kurt Brackob, and Jared Kuritz, with moderator and host Amy Barrett-Daffin
For independent publishers, a strong backlist can be leveraged as a foundational component for long-term success. But whether your titles have been in print for years or are newly acquired, the real question is: Are you fully maximizing their potential?In this breakout session, industry experts Keri-Rae Barnum (President & CEO, New Shelves Books), Dr. Kurt Brackob (Editorial Director, Histria Books), and Jared Kuritz (President & CEO, STRATEGIES Public Relations; CSO/CMO, Zoundy) will guide experienced publishers through a proven framework for transforming stagnant backlist titles into consistent revenue generators.
You’ll gain insight into:
- Building a Backlist That Works
Why your backlist matters, and how to grow it strategically through acquisition or internal development. (Presented by Dr. Kurt Brackob) - Reigniting Sales & Engagement
Modern marketing and publicity strategies to breathe new life into older titles—plus tactics for building and nurturing your reader list. (Presented by Keri-Rae Barnum) - Leveraging Trends, Partnerships & Bulk Sales
How to align titles with current events, secure bulk sales, and tap into sponsorships and cross-promotional opportunities. (Presented by Jared Kuritz)
With a mix of real-world case studies, actionable strategies, and an engaging panel discussion, this session is tailored to publishers who are ready to scale using assets they already own.
Don't let valuable assets sit idle—revitalize your backlist and unlock new revenue streams today!The Established Publisher breakout sessions are intended for independent publishers who have an established business and experience in the industry, and are looking to successfully grow and scale their publishing company. (Generally you will have been in the publishing industry for at least four years, and have published more than ten titles.) Please note that if you are just starting out and you attend an Established Independent Publisher session you are auditing the class, and we ask that you not take up session time with beginner-level questions.
