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Saturday May 17, 2025 3:30pm - 4:30pm CDT
Environmentally Responsible Production and Publishing
With Karla Olson, Elizabeth Cleveland, Jen Dedman, and Victoria Gallina.

More publishers than ever are investigating environmentally responsible production and publishing and choosing practices that reduce the carbon footprint of the books they make. In this panel of experts, Patagonia publisher Karla Olson leads a discussion between publishers and printers about the greener options available and how they affect the bottomline.

Together, this discussion between publisher and printer will highlight the considerations and options so that you, too, can produce books in a more responsible and environmental way.

The Start Strong Independent Publishers breakout sessions are for independent publishers who are just starting out and are looking for help navigating the basics of successful publishing. (Generally you will have been in the publishing industry for three years or less and have published fewer than ten titles.) 
Speakers
avatar for Elizabeth Cleveland

Elizabeth Cleveland

Sales/Account Representative, Friesens Corporation
Elizabeth Cleveland is a sales and account manager with Friesens Corporation located in Altona, Manitoba. She comes from a background in book publishing as well as production and print management and has been with Friesens for almost 20 years.
avatar for Jennifer Dedman

Jennifer Dedman

Senior Key Account Sales Manager, Ingram Content Group
**Participating in “Ask the Experts” at these times: 2A - Fri 5/16, 3:05-3:20pm, 2B - Fri 5/16, 3:25-3:40pm, 2C - Fri 5/16, 3:45-4:00pm, 3A - Sat 5/17, 10:45-11:00am, 3B - Sat 5/17, 11:05-11:20am, 3C - Sat 5/17, 11:25-11:40am, 3D - Sat 5/17, 11:45am-12noon, 4A - Sat 5/17, 1:45-2:00pm... Read More →
avatar for Victoria Gallina

Victoria Gallina

Senior Production Coordinator, J. Paul Getty Trust, Getty Publications
** Participating in “Ask the Experts” at these times: 3A - Sat 5/17, 10:45-11:00am, 3B - Sat 5/17, 11:05-11:20am, 3C - Sat 5/17, 11:25-11:40am, 3D - Sat 5/17, 11:45am-12noonArea of Expertise: ProductionRegistered attendees can sign up for “Ask the Expert” consults at the... Read More →
avatar for Karla Olson

Karla Olson

Director of Books, Patagonia
** Participating in “Ask the Experts” at these times: 1A - Fri 5/16, 1:20-1:35pm, 1B - Fri 5/16, 1:40-1:55pm, 1C - Fri 5/16, 2:00-2:15pmAreas of Expertise: Distribution, Editorial, General Publishing Consultancy, Marketing, Printing (General)Registered attendees can sign up... Read More →
Saturday May 17, 2025 3:30pm - 4:30pm CDT
Intercontinental - Kellogg II-III (lobby level)

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