IBPA Publishing University 2025

How to Successfully Partner With Your Distributor
With faculty Laura Stanfill, Jeff Tegge, and Rachel Zugschwert, with moderator and host Keith Riegert.

Distribution is one of the least-understood and most important pieces of the publishing landscape. What’s the difference between POD and current distribution models? What should publishers on the market for distribution be weighing? What should publishers with traditional distribution do to make their partnership successful? This session will provide actionable insights into building and maintaining successful distributor relationships that go beyond the basics of logistics and inventory. We’ll explore practical techniques to align goals, communicate effectively, and leverage your distributor’s strengths to maximize reach and sales.

The Start Strong Independent Publishers breakout sessions are for independent publishers who are just starting out and are looking for help navigating the basics of successful publishing. (Generally you will have been in the publishing industry for three years or less and have published fewer than ten titles.)