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Friday May 16, 2025 3:00pm - 4:00pm CDT
Leveraging Tech (and AI) to Expand Your Business
With Ian Henzel, Florenza Lee, and Sierra Kay

Leveraging the right technologies is crucial for building your brand, reaching your audience, and driving sales. New publishers are constantly challenged with managing resources. Technology can help extend a publisher’s reach. This session will provide insights into AI and marketing technologies publishers can use to help streamline efforts and engage effectively with readers.

The Start Strong Independent Publishers breakout sessions are for independent publishers who are just starting out and are looking for help navigating the basics of successful publishing. (Generally you will have been in the publishing industry for three years or less and have published fewer than ten titles.) 
Speakers
avatar for Ian Henzel

Ian Henzel

Managing Publisher, Rattling Good Yarns Press
Ian Henzel loves challenges. After retiring from a 42-year career in technology marketing, product management, project management, and quality assurance across Asia and Europe in 2019, Ian co-founded Rattling Good Yarns Press, LLC. The press focuses on shining a light on overlooked... Read More →
avatar for Florenza Lee

Florenza Lee

Executive Director of Publications, Words to Ponder Publishing Company, LLC
Florenza Lee is a multi-award-winning author and publisher known for her captivating children’s books that emphasize social-emotional learning, mindfulness, and manners. Dubbed the Book Doula, she has guided many writers to publication and founded Words to Ponder Publishing Company... Read More →
Friday May 16, 2025 3:00pm - 4:00pm CDT
Intercontinental St. Paul Riverfront 11 E Kellogg Blvd, St. Paul, MN 55101

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