IBPA Publishing University 2025

Leveraging Tech (and AI) to Expand Your Business
With Ian Henzel, Florenza Lee, and Sierra Kay

Leveraging the right technologies is crucial for building your brand, reaching your audience, and driving sales. New publishers are constantly challenged with managing resources. Technology can help extend a publisher’s reach. This session will provide insights into AI and marketing technologies publishers can use to help streamline efforts and engage effectively with readers.

The Start Strong Independent Publishers breakout sessions are for independent publishers who are just starting out and are looking for help navigating the basics of successful publishing. (Generally you will have been in the publishing industry for three years or less and have published fewer than ten titles.)